The Mayor and City Council wants residents to approve a 5% sales tax increase. They say it is needed to address its budget deficit, but each year Berkeley's expenditures and liabilites grow by more than this new tax would raise. A new sales tax would disproportionately impact low- and middle-income households already struggling with rising costs. Evidence shows higher sales taxes can reduce local consumer spending, further harming small businesses. Berkeley should instead pursue more equitable, sustainable solutions that reflect its commitment to fairness and economic justice.
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Dear Neighbor,
The Mayor and City Council want you to approve a 5% increase in Berkeley’s sales tax. Sales taxes are inherently regressive, placing a disproportionate burden on those least able to afford it—particularly low-income residents.
At a time when many households are already reeling from high gas prices, rising food and healthcare costs, and persistent inflation, increasing the cost of everyday purchases will only deepen financial strain. For families already making difficult trade-offs, this proposal risks exacerbating inequities in our community. Further, sales taxes hurt small business by reducing consumer spending.
The new sales tax should will not close a budget deficit. Relying on a regressive funding mechanism undermines Berkeley’s long-standing commitment to equity and fairness. I urge you vote no.
Thank you for your consideration.
Sincerely,
[Your Name]
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